The Mad Optimist
AGENCY: LPK
CLIENT: Soapy Soap Company
CREATIVE DIRECTOR: Jen Dusold
DESIGNERS: Jukyoung Ham, Meredith Post, and McKenzie Finchum
Introduced The Mad Optimist’s design aesthetic with lightheartedness and playfulness.
Selected Works
Danish CreameryBranding & Packaging Design
Sensible Sippers by Santa CruseBranding & Packaging Design
Barista Blend CampaignCampaign Design
TureYouBranding & Packaging Design
Celestial SeasoningsPackaging Design
Gillette LabsBranding Design
BeautyrestBranding Design
Sleeptracker by BeautyrestPackaging Design
TitleistPackaging Design
NUTritionPackaging Design
AirFriedPackaging Design
Cracker BarrelPackaging Design
Herbal Essences NakedPackaging Design
Wellaton by WellaPackaging Design
Smuckers Olympics 2018Packaging Design
AlwaysPackaging Design
MaidenformPackaging Design
The Mad OptimistBranding Design
Hedwig and the Angry InchPoster Design